We grow the world's finest varieties under macrotunnels — so every box leaves Huelva with one job: to arrive perfect.
We are not a distributor with a label of our own. We don't resell what others harvest. We plant it, tend it, pick it and ship it — with our own hands, on our own land. The fruit that reaches your shelf is fruit we sowed, harvested and handled ourselves.
We grow strawberries and blueberries under macrotunnels in the farming belt of Moguer, Huelva. Each year we source our plants from the world's leading nurseries and choose the varieties best suited to our climate — so the fruit that reaches the end customer is always the firmest, most vibrant and sweetest of the season.
In Huelva we grow everything under macrotunnels — strawberries and blueberries alike. It's how we add warmth when the weather won't, break the Atlantic wind and shield the fruit from hail and heavy rain: a simple architecture of plastic that looks after every plant right up to the exact day it's picked.
We refresh our selection every season, working hand in hand with the world's leading breeders. Our plants come from the foremost genetics houses and nurseries: Planasa, SanLucar, EmcoCal Masía Ciscar, Berry Genetics, Cuna de Platero, Fall Creek and El Pinar.
Plan your orders with our variety-level availability calendar.
It starts the moment the fruit arrives: every lot is received, identified and coded. Then we sort it by hand, removing anything that falls short of RedBloom's quality standards. In the same flow we assemble the customer's packaging — punnet, wood or carton — pack it into the outer box, run it down the conveyor and palletise it ready for dispatch.
Every lot is received, identified and coded with its exact harvest time, plot and crew.
Hand-sorted berry by berry. Anything outside the RedBloom standard — size, colour, firmness — is removed.
Customer punnet, wood or carton — assembled, boxed, conveyed and palletised, ready for dispatch.
Our warehouse sits right among the macrotunnels — hundreds of hectares of strawberries and blueberries we know intimately, dawn after dawn.